Promotion

Challenge:
In 2019, Masonite® launched a revolutionary door—the Livingston. A three-panel style so versatile, it works beautifully with the latest, interior design trends. Masonite believes it is sure to become the style standard for the industry. Our challenge was to help our client, Huttig®, promote this new door style.

Solution:
We developed a national sales promotion to engage dealer participation by emphasizing the Livingston’s style versatility. The Jack of All Trends Promotion included email, digital ads, trend-themed prizes, as well as a custom deck of playing cards to help keep Livingston top-of-mind when they talk to customers. We also created a video highlighting the transformation of a traditional 6-panel door into the new 3-panel Livingston door.

Summary:
Participation in the promotion shows how strategy and creative execution worked seamlessly to engage external and internal audiences.