Paid Social Media
Nailing it on all fronts, Evolve Stone answers the need for a more efficient installation process as the only mortarless, color-throughout, nailable stone veneer that installs up to 10X faster and is a fraction of the weight of most stone siding. Newly entering the industry, Evolve Stone is driven by a passion for technology and innovation to create the future of decorative stone manufacturing.
After months of brand and operations build-up, Evolve Stone was ready to debut their exciting and revolutionary new product during an industry trade show. As a new company in the building products industry, Evolve Stone sought to legitimize their brand in the social media space by building a healthy and real following of product enthusiasts prior to the trade show.
With a product that people needed to “see to believe” we developed a fast-paced thirty-second video with repurposed Evolve Stone footage to communicate the exciting features and benefits of their product. In doing so, we engaged interest-based, site visitor-based, and look-a-like-based Facebook users by targeting key demographics and geolocations.
Through bold creative and impactful digital strategy, our team exponentially grew Evolve Stone’s social media following and increased awareness of their new-to-market product. Far exceeding our goal of 2,415 new page likes, as well as overall desired engagement and reaction goals, the paid video ad generated the following results:
- 5,497 Page Likes
- 224,632 Impressions
- 56,824 Engagements
- 3,146 Reactions
- 844 Shares
- $6.11 CPM (31% Below Facebooks Q4 2019 Benchmark)