Paid Social Media

Background:
Nailing it on all fronts, Evolve Stone answers the need for a more efficient installation process as the only mortarless, color-throughout, nailable stone veneer that installs up to 10X faster and is a fraction of the weight of most stone siding. Newly entering the industry, Evolve Stone is driven by a passion for technology and innovation to create the future of decorative stone manufacturing.

Challenge:
After months of brand and operations build-up, Evolve Stone was ready to debut their exciting and revolutionary new product during an industry trade show. As a new company in the building products industry, Evolve Stone sought to legitimize their brand in the social media space by building a healthy and real following of product enthusiasts prior to the trade show.

Solution:
With a product that people needed to “see to believe” we developed a fast-paced thirty-second video with repurposed Evolve Stone footage to communicate the exciting features and benefits of their product. In doing so, we engaged interest-based, site visitor-based, and look-a-like-based Facebook users by targeting key demographics and geolocations.

Summary:
Through bold creative and impactful digital strategy, our team exponentially grew Evolve Stone’s social media following and increased awareness of their new-to-market product. Far exceeding our goal of 2,415 new page likes, as well as overall desired engagement and reaction goals, the paid video ad generated the following results: 

• 5,497 Page Likes 
• 224,632 Impressions 
• 56,824 Engagements 
• 3,146 Reactions
• 844 Shares 
• $6.11 CPM (31% Below Facebooks Q4 2019 Benchmark)