Challenge:
To position an Overhead Door™ Distributor at the top of search results locally by driving relevant organic traffic to their website through content curation.

Solution:
A focused, strategic approach was taken to develop a mix of garage door-related content that is relevant to commercial business owners and homeowners. To ensure that the content was optimized for an increased chance of appearing in search results, our process included:

• Performing keyword research based upon desired target audience/objectives.
• Determining search volume and competitiveness
• Developing relevant and engaging articles that are optimized for search and capture user’s attention based upon selected keywords
• Publishing new articles on a weekly basis to the Overhead Door™ Distributor’s website with two Facebook posts per blog per week

Summary:
With these optimizations, the Overhead Door™ Distributor’s website is dominating its local market with various top-ranking keywords related to the specific distributor and is now showing up first for keywords such as “commercial garage door repair” in their local area. Additionally, the website gained rankings nationwide for various blogs. Results also include:

• From the start of the site in November 2018 to December 2020, the number of sessions increased by 790.3%
• In 2020 the blog generated 10,309 US organic sessions
• In 2020 the site overall garnered 13,223 US organic sessions
• 78% of all US organic sessions came from the blog in 2020
• Keyword terms ranking on the first page increased by 117%+
• In the local area, the distributor has 268 keywords ranking positions 1-5
• On a national level, the number of ranking keywords increased by 191.5%