Marketing Strategy

Sorghum Checkoff Consumer

THE CHALLENGE

Educate healthy moms & foodies about the possibilities of cooking with sorghum and test YouTube pre-roll video as a targeted ad vehicle for targeting these consumer audiences.

SOLUTION

We shot a group of the cutest talent around, enjoying berry cobbler, and edited that footage into multiple versions, allowing us to test each of YouTube's preroll options and giving the client the best baseline data possible for future usage.