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Lead Generation Website

Gallagher  HRCC

Background:
Gallagher is one of the world’s largest insurance brokerage, risk management, and consulting firms. As a recent addition to Gallagher, the Human Resources & Compensation Consulting practice came together through several mergers and acquisitions of legacy companies that now represent the consulting side of Gallagher as one.

Gallagher’s Human Resources & Compensation Consulting practice unites some of the most respected names in human resource consulting in the healthcare, public sector, higher education, and nonprofit industries. Its team features expert consultants and thought leaders who help organizations achieve business goals by ensuring top talent is attracted, retained, and engaged, while measuring and maximizing human and organizational performance.

Challenge:
Expand the existing website of one merger partner (Integrated Healthcare Strategies) to tell the story of the Gallagher Human Resources & Compensation Consulting practice as a whole and drive leads to one web entity for this new group of consulting companies, while showcasing their broader service offerings and thought leadership before making a transition to a larger Gallagher website.

Solution:
A B2B lead generation site that utilizes best in class lead generation strategies. In addition, enhance the brand story and redirect traffic from other individual legacy brand websites. Tactics included extensive SEO updates, branding updates, content marketing system updates, and content updates. As part of the overall strategy, marketed content was used to drive leads.

Summary:
Compared to the previous year, we have seen:

  • 243.6% increase in users
  • 248.1% increase in new users
  • 211.6% increase in sessions
  • 119.8% increase in page views
  • 142.8% increase in direct traffic
  • 75.1% increase in organic traffic

In the first three quarters, the website has generated over 1,500 leads resulting in:

  • 424 won opportunities valued at $3.03 million
  • 28 open opportunities valued at $1.18 million

 

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