Lead Generation Campaign
Position Gallagher’s Human Resources & Compensation Consulting practice as a thought leader among their primary audience of CEOs and healthcare leaders, as well as generate leads through an effective integrated marketing campaign.
A comprehensive campaign combining owned and paid media was developed to reach the target audience, generate leads and drive traffic to the whitepaper. Campaign tactics included: a customized microsite, emails, social media posts, social media graphics, PPC ads, and newsletter highlights in Gallagher’s Vitals e-newsletter.
Our goal was for recipients to download feature-content healthcare whitepaper, generate leads and ultimately associate healthcare thought leadership with Gallagher’s Human Resources & Compensation Consulting practice. We exceeded our lead goal by 269%.