CHALLENGE
HRCC thought leaders can create cutting-edge content, but they needed a vehicle to deliver it.
SOLUTION
We created a campaign around HRCC’s content to get it in front of all the right people and convert them into leads for our client. A campaign was developed around the idea of being a destination employer, a digital ad campaign designed to drive leads and a microsite to capture them.
SUMMARY
This is one example of many content marketing campaigns we’ve done for HRCC, highlighting them as thought leaders in an industry starved for information and in need of a leader to follow.