Group Branding
Horizon Group
Challenge:
Horizon Builders came to us with a challenge—re-branding three distinct brands into one powerhouse brand—all under one singular identity. After outgrowing their founding company, they asked us to help them create an umbrella company.
Solution:
Using color and design we aligned three unique company brands to work alongside each other and even complement one another. With the possibility of clients using services from each, they needed to work as a branded house instead of a house of brands.
Summary:
In the end Horizon Builders, Alliance Builders and Horizon Houseworks brands all came together under one group and will benefit from this strong brand presence moving forward. As the rest of the brand comes together and utilizes the shared guidelines and complementary colors and design elements, it will only serve to strengthen each of them.
