Content Marketing

Gallagher

THE CHALLENGE

With so many generations represented in today’s healthcare workforce–each with a unique set of experiences, expectations and stage-of-life needs–finding the total rewards “chemistry” can be daunting for healthcare leaders. 

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SOLUTION

Develop a marketing campaign to engage this audience with Gallagher Human Resources & Compensation Consulting Practice’s thought leadership in the healthcare sector. Campaign included: emails, newsletter articles, display retargeting ads, Social media posts as well as the design of the feature-content whitepaper.

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SUMMARY

Our goal was for recipients to download feature-content healthcare whitepaper, generate leads and ultimately associate healthcare thought leadership with Gallagher HRCC.

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