Content Strategy
Gallagher
THE CHALLENGE
Integrated Healthcare Strategies had created a webinar and needed an audience. The company came to us for a content strategy to help give it a unique presence in a cluttered market.
SOLUTION
The webinar focused on employee engagement. After multiple rounds of concepts, we landed on the fun idea of Put a Ring on It. With invitations that resembled wedding invites and cohesive treatment across multiple marketing efforts, we were able to get the word out and draw in an audience.
SUMMARY
Integrated Healthcare Strategies needed an audience for a webinar, and we helped the company take the content to the next level. Making it fun and unique helped draw interest and make the webinar a success.
