Campaign

Demilec

Challenge:
Demilec, a manufacturer of spray foam insulation, needed to refresh its brand messaging and bring attention to its new groundbreaking products.

Solution:
We created the No Status Quo campaign—a brave brand positioning concept that put real separation between Demilec and its competition. We highlighted the innovative products Demilec was introducing to the market and the innovation that has always been a part of the company’s DNA.

Summary:
Demilec needed to break through the clutter in the marketplace, at tradeshows, and in trade publications while getting the word out about its new products. We worked with the company to create a campaign that couldn’t be missed.

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