Brand Strategy

Challenge:
A multigenerational family business, Air Control Systems (ACS), had grown beyond its expectations. The company needed a new look that matched its thriving business and provided a groundwork for the future of the company.

Solution:
We created a unique mark and brand strategy in an industry flooded with the same old, same old visuals. Our goal was to make heating, ventilation, and air conditioning look sleek, and the end result is something we’re proud of.

Summary:
ACS now has a brand that tells a story. With new brand guidelines that will protect its identity, a website that parallels the company’s in-person customer service, and the people to back up the brand promise, ACS is poised to succeed for many generations to come.