Brand Creation
Evolve Stone™
Challenge:
Newly entering the manufactured stone veneer industry, Evolve Stone needed to stand out from the competition and bolster their game-changing product with bold branding and marketing materials.
Solution:
Develop brand identity and brand elements that capture the essence of the Evolve Stone product and establish Evolve Stone as a disruptive leader in the manufactured stone veneer industry. Elevate and build awareness of the Evolve Stone brand with elements which include naming conventions, logo, website, packaging, sample boards, demo kit, business cards, ads, tradeshow booth, and social media.
Summary:
The Evolve Stone brand had its NAHB International Builders’ Show® (IBS) debut in 2022 and was awarded Best in Show and Most Innovative Building Material Product of IBS out of 200 entries. This was an exceptional honor, as IBS recognizes the outstanding building products and services from exhibiting companies in eight categories.
Through an impactful strategy and bold creative, our team brought the Evolve Stone brand to life as it entered the marketplace and armed their outside sales reps with the tools they need to sell.
