As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies.
The good news? There are multiple ways you can attract the attention of potential clients while increasing brand recognition and credibility as a design firm. Keep reading to find out our top architecture lead generation tips.
1. Attract Prospects Through Visual Content
One really simple way to attract more architecture leads for your business is to use visual content. These can be professional photos of a project you worked on arranged together in a great video slideshow or even an online album. For bigger projects, you could consider using a special camera to create a virtual reality version of the space.
Why does this work well? Architecture is a very visual field. By showcasing what your architecture firm has worked on in the past, you’re giving a lead a reason to want to hire you to achieve similar results.
2. Use Your Website as a Lead Generation Tool
Believe it or not, there are a ton of architecture and design firms out there that only have a website to just say they have an online presence. And that just means leaving money on the table.
If you’re one of them, then now is a great time to turn your virtual space into a lead generation tool — almost like a bigger brochure that explains your various services. Make it easy for prospective clients to learn more about who you are and why you’re the best fit for their needs. Then give them an easy-to-use contact form to make it simple to get in touch.
3. Embrace Social Media
If your architecture firm isn’t already embracing social media, this is something you’ll want to get started on right away. Add posts with visual details, photos, videos, or whatever else accompanies your latest or favorite project. You could even dedicate some posts to offering behind-the-scenes details on what an architect’s job entails.
What if you cater to a specific clientele, like commercial construction? Well, you might not realize it, but the decision-makers at these firms usually peruse this type of content in their free time or use word-of-mouth referrals to find services. By using social media as a brand recognition tool, you can reach a wider audience more quickly.
4. Provide Educational Content
Not all marketing strategies involve selling your design services. Instead, opt to provide educational content about certain niche topics within your industry. This is an excellent opportunity to position your firm as a leader in the field, while also encouraging others to learn more.
Just like social media, this all comes back to brand recognition. By providing meaningful and valuable content, people will remember who you are until a time in which they need a project quote.
5. Have a Strong SEO Marketing Strategy
When it comes to improving lead generation as an architecture firm, it is important to remember search engines are a crucial tool for your clients to find you. If you aren’t already working with a marketing professional to improve your SEO strategy, now is a great time to do so.
By optimizing your website and adding related content on a regular basis, you can ensure your architecture firm shows up when a potential client is looking for services in your area. However, it is important to remember that this process can take time to generate leads, meaning it is more of a long-term approach.
Conclusion: Improving Lead Generation for Architects
With these five lead generation tips, you can easily improve the number of potential clients reaching out to your architecture firm on a regular basis. Digital marketing is really an excellent method for growing your reputation and improving your presence within the design world, which can lead to reaching a wider target market than you initially thought you could.
Are you ready to learn how to implement some of the concepts we’ve talked about in this guide? Please contact our knowledgeable and experienced team at ER Marketing today for details.
