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Why Do B2C Brands Have More "Epic Fails" Than B2B?

By / B2B, Channel Marketing, navigate the channel

  Guest Contributor: Matt Hillman, Creative Director Google the term “fails” and you net more than 350 million results—everything from proposals gone wrong to typos on billboards. Narrow it to “brand fails” and that number drops to just under 90 million. Expand the search to “b2b brand fails” and it falls to 325,000. So what …

Why Do B2C Brands Have More "Epic Fails" Than B2B? Read More

Building Product Manufacturers Evaluate Tradeshow Benefits

By / Building Industry, Channel Marketing, navigate the channel, Tradeshow - Events

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost?  …

Building Product Manufacturers Evaluate Tradeshow Benefits Read More

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