Why Now Is the Time for B2B E-Commerce There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many …
What Your Customers Really Want from Your Website Are you a B2B vendor? If so, your website probably isn’t delivering what your potential customers actually want—at least, that’s according to a recent study from KoMarketing, Huff Industrial Marketing, and BuyerZone. A blog post by marketingcharts.com recently broke down the study and some of the important …
Smartphone users want more out of their searches. In a previous post I mentioned a few statistics of mobile shopping and the relentless reliance on our smartphones and devices. As smartphone owners, we are increasingly using our devices as retail outlets. From researching products and reviews, to comparing prices, finding retail locations and redeeming coupons, …
