websites

B2B Vendors: Make Sure Your Website Delivers

What Your Customers Really Want from Your Website   Are you a B2B vendor? If so, your website probably isn’t delivering what your potential customers actually want—at least, that’s according to a recent study from KoMarketing, Huff Industrial Marketing, and BuyerZone. A blog post by marketingcharts.com recently broke down the study and some of the important …

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Mobile Apps versus Mobile Websites—Which is More Worthwhile in the Building Product Market?

Smartphone users want more out of their searches. In a previous post I mentioned a few statistics of mobile shopping and the relentless reliance on our smartphones and devices. As smartphone owners, we are increasingly using our devices as retail outlets. From researching products and reviews, to comparing prices, finding retail locations and redeeming coupons, …

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