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8 Demand Generation Strategies for Success

By / Channel Marketing, navigate the channel

One marketing discussion point that’s become a popular topic lately is “demand generation.” While the concept behind the term demand generation isn’t new, the term itself is, so you may have been confused hearing it being used in marketing podcasts or webinars lately. The definition of demand generation is, not surprisingly, the process of generating …

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Recycling—Not Just Good for the Environment

By / B2B, Channel Marketing, navigate the channel

Repurpose Your Content for Greater ROI Content marketing is a big deal for B2B marketers right now. If you didn’t know that, you haven’t been reading enough Navigate-the-Channel lately. In the past few weeks alone, we’ve discussed the importance of the Buyer 360 (creating the right content at the right time for the right audience) …

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