video content

Close More B2B Sales With This Tried-And-True Type Of Video

By Elton Mayfield / Design, Digital Marketing, navigate the channel

When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using …

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How Videos Make Your Content Marketing That Much More Dynamic

By Elton Mayfield / Digital Marketing, navigate the channel, SEM

Society is becoming more visually-oriented as time progresses. Though social media has emerged as an incredibly popular text-based social medium, images are a vital component of Facebook, Instagram, Twitter, blogs, and other platforms. Content marketing featuring embedded video is especially engaging. There is no doubt that videos alone will not suffice for the brunt of …

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