What "The Ultimate Question 2.0" Means for Building Product Marketers
What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International Business Marketing Association Conference in Chicago early this month. One keynote speaker was Fred Reichheld with Bain & Company and the author of “ The Ultimate Question 2.0.” The book title refers …
What "The Ultimate Question 2.0" Means for Building Product Marketers Read More