Unlock business success with social media: Gain insights, boost brand awareness, and establish legitimacy. Start today!
Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.
Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,
Prepare to Click Follow—Even More Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with
Prepare to Click Follow—A Lot. You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down
With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re
Learn about the top content sources, handles and apps I recently read an interesting article in Marketing Profs, “How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles,” and wanted to share some stats about how B2B marketers are using Twitter. Most shared content: Industry media sites: 62% of Twitter shares Mainstream media sites:
Even more local lumberyards on Twitter Like I mentioned in Part I of my Top 10 Building Product Lumberyards You Should Follow on Twitter list, for many Twitter users, the hardest part is knowing who to follow so I’ve created a list. Here are the rest of my Top 10: 6. Luedtke Lumber – @LuedtkeLumber
Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and quite active as well. For many Twitter users, the hardest part is knowing who to follow – with over 500