Is There Room for Emotional Marketing in B2B Circles?
The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer …
Is There Room for Emotional Marketing in B2B Circles? Read More
