Houzz: A Social Media Platform for Building Product Marketers
Discover how Houzz empowers building product marketers with a vibrant social platform for showcasing products and engaging with consumers.
trends
Green Building Product Trends: The Evolution of the Industry
The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. These changes in perceptions have shaped the green movement, influencing how it is viewed and implemented in various sectors. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader …
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Tips for Better QR Codes Today
Love ‘em or hate ‘em, QR codes are back, as their ability to store more data (up to 100 times) in a much smaller space than a barcode system, became priceless during the no-contact years of the COVID-19 pandemic. But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective …
5 Content Marketing Trends You Can’t Ignore in 2019
One of the most notable changes in content marketing in 2019 is the shift in how it is being used by companies. According to Omar Ahktar, a digital marketing analyst at Altimeter Group, a Prophet Company, Companies are now using content to do more than create awareness or brand health. They’re using it to directly …
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Four Business Trends That Will Dominate 2019
Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well …
IBS 2016: “The New Big Thing” Is…
My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps …
IBS 2016: Innovation Starts at the End of the Channel
Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,” …
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10 IBS Insights You Need to Know (Part 2/2)
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the latest …
Don’t Let Words Overpower the Message
Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board …
5 Building Product Trends In the New Housing Market
The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So …
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