trade shows Archives - ER Marketing

How to Use Social Media Event Marketing to Boost Your Attendance

By Elton Mayfield / B2B, navigate the channel, Social Media, Tradeshow - Events

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so …

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Trade shows: What’s the real ROI?

By Elton Mayfield / navigate the channel, Tradeshow - Events

On the way home from the Remodeling Show and Deck Expo earlier this month, I found myself wondering if trade shows still matter. Let’s face it: Trade shows are expensive. You build booths Create collateral Give away tchotchkes Travel Entertain clients But the trade show budget spreadsheet doesn’t tell the whole story. Trade shows are …

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Lessons From The Builders’ Show

By Renae Krause / navigate the channel, Sales, Tradeshow - Events

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at …

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6 Trade Show Marketing Do’s & Don’ts

By Elton Mayfield / B2B, Channel Marketing, navigate the channel, Tradeshow - Events

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, …

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10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / Channel Marketing, navigate the channel, Social Media, Tradeshow - Events

Be in the Know Before the Show When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s …

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Building Products Trade Show Tips Roundup!

By Elton Mayfield / B2B, navigate the channel, Tradeshow - Events

What You Need to Prepare for This Year’s Trade Shows It’s official: trade show season is in full swing. As someone who attends his fair share of them, I can attest to it. This week, I will be attending the DeckExpo and Remodeling Show, where I will visit booths from many companies in the …

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Building Product Manufacturers Evaluate Tradeshow Benefits

By Renae Krause / Building Industry, Channel Marketing, navigate the channel, Tradeshow - Events

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries? Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits? Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? …

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