trade shows

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How to Use Social Media Event Marketing to Boost Your Attendance

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so …

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6 Trade Show Marketing Do’s & Don’ts

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, …

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10 Trade Show Tips That Speak for Themselves

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s …

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Building Product Manufacturers Evaluate Tradeshow Benefits

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost?  …

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