Trade Show

How Digital Marketing Ramps Up Results for Manufacturers

  Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means …

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When Selling Building Products, Opt for Simple

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for …

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