B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
Technology
Houzz: A Social Media Platform for Building Product Marketers
Discover how Houzz empowers building product marketers with a vibrant social platform for showcasing products and engaging with consumers.
Deeper Email Analytics for Marketers
Unlock the potential of email marketing with deeper analytics. Optimize campaigns, boost engagement, and drive conversions!
Tips for Better QR Codes Today
Love ‘em or hate ‘em, QR codes are back, as their ability to store more data (up to 100 times) in a much smaller space than a barcode system, became priceless during the no-contact years of the COVID-19 pandemic. But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective …
How Will the Huawei Ban Affect US Marketing?
In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to …
How Will AI Affect Marketing in 2019?
One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect …
New Technology Sales Techniques Enhance Modern B2B Marketing
E-commerce will become even more of a focus for the B2B marketplace over the coming years. Companies that will enjoy the highest growth during this period will invoke cutting edge technology sales techniques that fit the new process that e-commerce creates. Surprisingly, there is a great deal of room for growth in the B2B e-commerce …
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3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …
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Learn Something New from These B2B Marketing Accounts
Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook, …
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Don’t Let Words Overpower the Message
Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board …
