targeting

Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line

By Elton Mayfield / Channel Marketing, navigate the channel

Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service, but you also need to make sure that the right people know about it. Chances are, you have already been told you need to be on Facebook, Twitter, …

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architecture black and white lots of doors

Keeping Your Brand Top of Mind with Targeted Customers

By Elton Mayfield / Branding, Channel Marketing, navigate the channel

Marketing is not a one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause …

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