target market

Creating More Effective Cold Email Campaigns

By Elton Mayfield / Channel Marketing, Digital Marketing, navigate the channel

While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost …

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4 Ways You Can Effectively Target Your B2B Audience

By Elton Mayfield / B2B, Channel Marketing, navigate the channel

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give …

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