An essential component of modern marketing analysis is the ability to shorten the sales cycle without having to put in an overload of upfront resources. With a shorter cycle in place, a company has much more time to create good leads for itself. Over time, this means better revenues and the opportunity to grow the …
Does Shortening the Customer Journey Mean More Sales? Read More
Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of …
Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign Read More
Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting …
The Most Effective Methods Of Working With B2B Influencers Read More
E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce, …
The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure …
As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly …
Launching a New Website? Don’t Make These Three Mistakes Read More
