Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out. …
3 Things Building Materials Marketers Should Take Away From Super Bowl Ads Read More
Stay connected with your marketing channel with these apps Earlier I provided 5 apps you should utilize as a building product marketer, here are an additional 5 apps that are great for making the most of your time. 6. Houzz Houzz is a platform that connects architects, designers, builders, and contractors with homeowners around the …
10 Apps Building Product Marketers Should Utilize, Part 2 Read More
Are Your Dealers There Yet? In the marketing world, we’re consistently early adopters of new technology, from social networks (anybody remember Gowalla, Brightkite or Whrrl?) to devices like tablets. By now, if you’re like many of us, you may have already gotten rid of your first or second tablet and upgraded. With normalcy like that, …
How iPads and other tablets are changing the way builders do business. According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about …
The Tablet Revolution of the Building Products Industry Read More
