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10 Apps Building Product Marketers Should Utilize, Part 1

By Elton Mayfield / navigate the channel, Technology

Streamline the communication within your company with these apps With thousands of apps available for mobile devices and tablets, it’s hard to know what apps are the best. As a building products marketer, it’s important to understand what apps will strengthen your communication within your company. Check out these apps to simplify your day-to-day business …

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6 Trends in 2013 for Building Product Marketers, Part 2

By Elton Mayfield / B2B, navigate the channel, Sales, Technology

Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being …

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