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10 Apps Building Product Marketers Should Utilize, Part 1

Streamline the communication within your company with these apps With thousands of apps available for mobile devices and tablets, it’s hard to know what apps are the best. As a building products marketer, it’s important to understand what apps will strengthen your communication within your company. Check out these apps to simplify your day-to-day business …

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6 Trends in 2013 for Building Product Marketers, Part 2

Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being …

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