Steve Jobs

6 Lessons from Steve Jobs for Building Product Marketing

As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking …

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Building Product Marketing Icons – Old vs. New

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable …

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