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6 Trends in 2013 for Building Product Marketers, Part 4

Empower Your Marketing Department Throughout the week I’ve discussed 6 Trends to look for in 2013 (read trends 1 and 2, trends 3 and 4, trend 5 here) and I’m here to discuss trend 6 – empowering your marketing department in the new year. Investing time and money into employee training allows your marketing team to …

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6 Trends in 2013 for Building Product Marketers, Part 3

Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized …

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Building Products Marketing Transformation And The Empowered Customer

Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet …

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