Social Media Archives - ER Marketing

How to Use Social Media Event Marketing to Boost Your Attendance

By Elton Mayfield / B2B, navigate the channel, Social Media, Tradeshow - Events

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so …

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Why You need Snapchat For Your B2B Internet Marketing Campaign

By Elton Mayfield / B2B, navigate the channel, Social Media, Social Media Marketing

Snapchat has come a long way from its humble beginnings as a disappearing photo app nearly five years ago. Now with storytelling capabilities and interactive—often hilarious—filter options, according to Bloomberg, the quirky social media platform has recently seen tremendous user growth (they now have more users than Twitter) with 150 million active daily users. While …

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Why is Stories Helping Facebook Ad Revenue Rise?

By Elton Mayfield / Business, Channel Marketing, navigate the channel, Social Media

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes …

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A Beginner’s Guide to Content Marketing and Social Media Platforms

By Elton Mayfield / navigate the channel, SEM, Social Media

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you …

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How Will AI Affect Marketing in 2019?

By Elton Mayfield / navigate the channel, Social Media, Technology

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect …

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How To Spice Up Your Social Media B2B Marketing

By Elton Mayfield / navigate the channel, Social Media

Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies …

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Tap into the power of social media video marketing for your building products

By Renae Krause / navigate the channel, Social Media, Social Media Marketing

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great …

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Using Social Media for Customer Service

By Elton Mayfield / Channel Marketing, navigate the channel, Social Media

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Social media has become an easy way to keep up with friends …

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How B2B is Using AI

By Elton Mayfield / B2B, navigate the channel, Social Media, Technology

The commercial world has yet to give artificial intelligence (AI) the attention that it deserves. This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever. Below are just a few of the reasons that you should look …

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Do B2B Industries Need to Worry About Social Media in 2017?

By Elton Mayfield / B2B, navigate the channel, Social Media, Social Media Marketing

In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States …

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