Social Media Marketing

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Tap into the power of social media video marketing for your building products

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great

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Do B2B Industries Need to Worry About Social Media in 2017?

  In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States

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4 Demand Generation Strategies for Building Materials Manufacturers

As a building materials manufacturer, your business needs solid demand generation strategies. Demand generation can be boiled down to targeted programs that are designed to spark interest and drive awareness of your brand, its services and products. The following demand generation strategies provide a solid blueprint: 1. Social media marketing Marketing using social media is

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Crowdsourcing: Three SEO Themes We Keep Hearing

  Guest Contributor: Corey Morris, Director of Digital Marketing During the past few weeks, I’ve had the chance to speak at a couple of Kansas City search marketing events. The first was as a moderator of the “Better Ideas, Better Strategies” session at the SEMPO Cities KC Search Marketing Conference on Oct. 27. In addition,

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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)

Prepare to Click Follow—Even More   Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with

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