Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

  Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. SEO has become increasingly complicated…

Content Marketing No Longer About Increasing Awareness?

  Content marketing is still king. The discussion among professionals is not whether to incorporate content marketing, but what it should be used for. The modern world of marketing is always moving. The purpose of today’s content marketing is different from the content marketing of the past. What is Modern Content Marketing, Really? As it…

Driving Sales With Digital Marketing

  In spite of its demonstrated success in other industries, building products manufacturers have been slower to adopt digital marketing as either a complementary strategy alongside print or as a stand-alone strategy. That view is slowing changing as companies focus more of their marketing budgets on digital products such as content creation, SEO, website optimization, video,…

Consolidation and Convergence: B2B Marketing in 2017

  Many industry experts agree; the idea of collective data will be a driving force moving forward into 2017. Proprietary data and walled gardens for individual publishers aren’t cutting it anymore, there is new content daily and new iterations of the same data thousands of times per day. Consolidation and convergence giants such as Forbes…

3 Digital Marketing Trends to Watch for in 2017

  2017 is right around the corner which makes now a great time to assess your digital marketing strategy. Because digital marketing evolves on a continuous basis, it’s vital to be in the know concerning the latest trends and upcoming features. Here’s what to expect during the year ahead. Mobility Continues to Dominate Whether a…

SEO in Content Marketing

  Guest Contributor: Corey Morris, Director of Digital Strategy Content marketing has exploded as a discipline and as a topic over the past several years. It impacts many of the more traditional marketing and digital marketing channels and is something that most of us admit we need to do more of or need to do it…

Crowdsourcing: Three SEO Themes We Keep Hearing

  Guest Contributor: Corey Morris, Director of Digital Marketing During the past few weeks, I’ve had the chance to speak at a couple of Kansas City search marketing events. The first was as a moderator of the “Better Ideas, Better Strategies” session at the SEMPO Cities KC Search Marketing Conference on Oct. 27. In addition,…

Recap: KC Search Marketing Conference

  Guest Contributor, Corey Morris, Director of Digital Marketing I was recently part of the second annual Kansas City Search Marketing Conference at the Sprint Accelerator. The event was presented by the Search Engine Marketing Professionals Organization (SEMPO) Cities program and Bing. The conference theme was “Better.” There were 12 speakers from across the region,…

Do Keywords Still Matter?

Make sure your SEO Practices are Current Guest Contributor: Corey Morris, Director of Digital Marketing I’m always surprised to hear some consultants still advise clients to focus on up to 10 keywords as the foundation of their SEO campaigns. It’s not my nature to react to the latest rumor or ranking signal in Google’s algorithm…

Our Take From Cleveland: #CMWorld Day Two

  Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and…

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