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Proving B2B ROI Is Hard, But You’re Still Responsible for It

Don’t Ditch Lead Generation—Do Lead Generation Better As B2B marketers, how do we quantify the results of our work? How do we prove the effectiveness? The ROI. That’s the constant challenge we face, especially when it comes to the building industry, where we have to be that much smarter. The numbers prove it: 32% of

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3 Keys for Using Social Media to Generate Leads in the Building Industry

  Use Social Media to Fill the Sales Funnel At last week’s Business Marketing Association International GROW! Conference in Chicago, I heard from Kipp Bodnar, an inbound marketing strategist at HubSpot, and Jeffrey Cohen, a social strategist for Radian6. Over the course of an hour, these two showed us the value of social media in

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