3 Reasons to Renovate Your Website
Revitalize your online presence with a website renovation. Enhanced user experience, modern design, and optimized performance await.
ROI
Content Your Audience Wants But Isn’t Getting
Boost your content strategy today with these interactive content ideas for better audience engagement!
B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
Content Recycling—Why You Should Be Doing It
Unlock ROI potential with content repurposing. From blogs to buyer personas, learn strategic ways to maximize marketing impact.
Renovation ROI Equals Marketing ROI
Embarking on a home renovation journey is an exciting endeavor that allows you to transform your living spaces and create the home of your dreams. Whether you’re considering minor updates or major overhauls, making informed decisions is essential to ensure your investment pays off in the long run. In this blog post, we’ll dive into …
How to Move Your B2B Company into a Fully Data Driven Strategy
There is very little room for your company to interpret marketing as a “soft skill.” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department. Below are a few ways to move your B2B company into a fully data-driven format …
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Measure Value, Not Activity
Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more …
Content Marketing & SEM: Stats Any B2B CMO Should See
Why Content Marketing Should Be Part of Your Digital Strategy Content marketing. Heard of it? If not, you probably haven’t been reading much Navigate-the-Channel. We’ve spoken a lot about how content is an incredibly effective B2B strategy to provide more information to customers at the early stages of their buyer’s journey, establish companies’ trust …
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Book Review 1/3: Built to Sell
Building Something with a Life Beyond You As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In …
IBS 2016: “The New Big Thing” Is…
My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps …
