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Top 5 Reasons B2B Marketing Campaigns Fail & How To Avoid Them

Sometimes, for one reason or another, your B2B marketing campaign just doesn’t “work”. Your lead or traffic goals may not reach their mark, your team may get stressed, or you may just not complete the steps needed to reach your goal on time. While many factors can affect your campaign success, sometimes the failure is …

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Four Business Trends That Will Dominate 2019

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well …

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4 Marketing Strategies to Implement NOW for a Strong Start to 2019

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head …

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Should You Base Your New Marketing Hires on Marketing Degrees?

Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market …

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5 Ways Video Marketing is Transforming B2B Marketing

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos …

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4 Ways You Can Effectively Target Your B2B Audience

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give …

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