Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. This is, in part, why we’re revisiting the factors CMOs should scrutinize as they plan for the remainder of 2023. We’ve Seen A Version of This Plot Before The last time …
Debt and Other Economic Factors Affecting the Building Product Industry Read More
Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. e-commerce sites in 2020, according to Statista. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business …
The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as …
Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well …
Guest Contributor: Wade Callow, Digital Marketing Specialist Fair warning, I find my job very interesting, so this article can be a bit technical. Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning …
How B2B Advertisers Can Utilize Q4 to Dominate Q1 I’ve been in the building products industry long enough to know that Q4 can be pretty quiet. Sales decline and web traffic follows with conversion rates sinking down. The reasons for the Q4 slump can vary: Annual budget is exhausted (this just means the flood gates …
Why Building Product Marketers Need Q4 Advertising Read More
CMOs Roles are Evolving at a Rapid Pace – Make Sure You’re Ready “We’re all working in beta.” – Kathy Button Bell, CMO, Emerson Chances are, as a building products CMO, you’re feeling overwhelmed. In fact, 34% of CMOS are overwhelmed by the fast pace of change. What’s more: 97% expect the pace of …
The Changing Role of the CMO in the Building Products Industry Read More
Dan Pink’s Book, “To Sell is Human” Teaches CMO’s Valuable Lessons Dan Pink’s book, “To Sell is Human” is a valuable read for everyone in the building products industry. His premise: “Whether you like it or not, everyone is in sales now.” His idea is that all of us, whether we’re in marketing, HR …
Everyone in the Building Products Industry is in Sales Read More
Empower Your Marketing Department Throughout the week I’ve discussed 6 Trends to look for in 2013 (read trends 1 and 2, trends 3 and 4, trend 5 here) and I’m here to discuss trend 6 – empowering your marketing department in the new year. Investing time and money into employee training allows your marketing team to …
6 Trends in 2013 for Building Product Marketers, Part 4 Read More
Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being …
6 Trends in 2013 for Building Product Marketers, Part 2 Read More
