remodelers

Is your building product marketing ready for the R & R market?

How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many times the homeowner knows what they want done, but not how or with what product. This is a powerful position for …

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Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of …

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Increased Potential of the Green Building Products Market

The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give …

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Building Products: 4 Tips for Asking Informative Questions that Drive Sales

The following 4 tips will provide valuable intelligence about a prospect and/or sales opportunity: A recent webinar conducted by Tom Searcy at HuntBigSales.com provided a list of tips on the importance of asking questions to getting sales. Here is my summary and input for how they relate best for the building product industry.Building product customers …

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