Purpose

Find time for what matters in the building products industry

By Elton Mayfield / B2B, Channel Marketing, navigate the channel

Focus on your business, your customers, and yourself Too often we spend time figuring out how to be more efficient, effective, or impactful in what we do in our lives without determining if what we are doing really matters. In the rush to check it off the list, or show the boss how great our …

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Why We Need to Focus on Purpose in Building Products Marketing

By Elton Mayfield / Building Industry, navigate the channel

Asking Your Company ‘Why Do We do This?’ Recently we heard Eduardo Conrado, the SVP and CMO of Motorola Solutions, talk about the process their company went through as they split Motorola into two companies; the B2C mobile company (Mobility) and the B2B organization (Solutions) Conrado helps to lead. The decision to focus on Purpose …

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