Content Your Audience Wants But Isn’t Getting
Boost your content strategy today with these interactive content ideas for better audience engagement!
public relations
B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
5 Types of PR Agencies Building Product Execs Must Avoid
Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.
5 Ways to Boost and Improve Public Relations
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. …
Tips on Outlets to Contact for Your Public Relations Strategies
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. You are trusted to deliver newsworthy and accurate …
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Balancing Public Relations in the Age of New Media
It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …
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Are You Ignoring These 4 Public Relations Trends?
There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and …
Mid-Year Review: Assessing Your Public Relations Strategy
Now that 2017 is more than halfway finished, it’s a good time to take an objective assessment of your public relations strategy. Even if your company – like many others – reviewed your objectives, goals and solutions to ensure that your public relations were a better fit as the new year kicked off, it’s …
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Our Take From Cleveland: #CMWorld Day Two
Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out. Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome …
The 4 Cs of Change Communications
Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A …
