Products

2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

By / B2B, Building Industry, navigate the channel, Social Media

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here …

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Building Products Marketers Need Sales to Survive

By / Building Industry, Channel Marketing, navigate the channel, Sales

Sales and Strategy Go Hand In Hand   What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because …

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