Product Development

Continuous Improvement is More Than a Buzzword

Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline …

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IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an …

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