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Building Materials Industry 2017 Search Engine Benchmarks

  Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for …

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Recap: KC Search Marketing Conference

  Guest Contributor, Corey Morris, Director of Digital Marketing I was recently part of the second annual Kansas City Search Marketing Conference at the Sprint Accelerator. The event was presented by the Search Engine Marketing Professionals Organization (SEMPO) Cities program and Bing. The conference theme was “Better.” There were 12 speakers from across the region, …

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AdWords Expanded Text Ads: What are they and why do they matter?

Guest Contributor: Corey Morris, Director of Digital Strategy This year has been a big one with Google updates and news across all platforms and products. Google AdWords has not been immune to large scale changes that have an impact on how advertisers manage accounts and campaigns. Earlier in the year Google removed all ads from …

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SMX West Recap

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with …

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