Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid …
It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Multiple types of content demand your attention, including blog posts, webinars, e-books, …
One marketing discussion point that’s become a popular topic lately is “demand generation.” While the concept behind the term demand generation isn’t new, the term itself is, so you may have been confused hearing it being used in marketing podcasts or webinars lately. The definition of demand generation is, not surprisingly, the process of generating …
