Pinterest

Businesses of Every Type Must Tap Into the Power of Social Media

  Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out …

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2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here …

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5 Builders Using Pinterest in the Building Products Industry

These builders know that homeowners are searching on Pinterest  A few weeks ago we profiled 10 building product companies that were utilizing Pinterest. Now we want to focus on that final step in the channel – the homebuilder. As a building products CMO, it’s critical to understand how this tool is being utilized by all …

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6 Trends in 2013 for Building Product Marketers, Part 3

Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized …

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Pinterest: 10 Building Product Companies You Should Follow, Part II

5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great example of running a successful Pinterest account. 6. Fiberon Pinterest: http://pinterest.com/fiberondecking/ As a manufacturer of composite decking, deck railing, and fencing …

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Pinterest: 10 Building Product Companies You Should Follow, Part I

These brands show what it takes to run a successful Pinterest page Earlier this year we discussed how you can utilize Pinterest–with 4 million unique visitors daily– to help your company gain and educate customers. As a building products CMO, it’s beneficial to understand how this tool can work with your broader outreach strategy. If …

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How building product brands can leverage Pinterest to achieve goals

Pinterest is an opportunity for you to gain fans, educate customers At the beginning of this year Renae introduced you to Pinterest as a way to build brand recognition, share ideas, research competition and make connections. But now that Pinterest has been popular for over a year (and has nearly 15 million users), I think …

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A New Social Media Outlet for Building Product Marketers

New service pinterest.com can help you to use virtual pin boards to showcase your building product brand. Pinterest.com can be used to build brand recognition, share ideas, research competition and make connections. Voted one of the 50 best websites of 2011 by Time Magazine, Pinterest is a social media site, still in beta development, based …

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