online video

Why Short Videos are the Most Effective in Online Marketing

By Elton Mayfield / Channel Marketing, navigate the channel

As the internet becomes increasingly ubiquitous, businesses of all varieties are adding videos to their online content. Videos can be easily embedded on social media, blogs and websites, giving them potential to connect with prospective clients, build rapport and make a lasting impression. The bottom line is some people are more strongly impacted by …

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How can Building Product Marketers create their own “World-Wide Rave?”

By Elton Mayfield / Building Industry, Business, navigate the channel

6 Core Rules to help you get people talking about your ideas from David Meerman Scott. I read a book a few years back and thought the ideas were powerful enough to pick it up and review again. The book is World Wide RAVE by David Meerman Scott. The basic idea behind the book is …

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