Millennial

Millennials Want an Internal Communications Renovation

By Elton Mayfield / B2B, Business, Channel Marketing, navigate the channel

Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your …

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What Building Products Marketers Need to Know About Millennials (Part 1/2)

By Elton Mayfield / Building Industry, Business, navigate the channel

New Customers, New Expectations Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique …

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