marketing trends

8 New B2B Marketing Trends to Take Advantage of in 2018

The world of B2B marketing is changing constantly, particularly in the modern era of social media, audience analytics, and automated ad tech strategies. Your brand needs to stay ahead of these changes in order to successfully reach your audience, especially now that consumers are savvier and more likely to be skeptical of advertising. Here’s how …

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3 Digital Marketing Trends to Watch for in 2017

  2017 is right around the corner which makes now a great time to assess your digital marketing strategy. Because digital marketing evolves on a continuous basis, it’s vital to be in the know concerning the latest trends and upcoming features. Here’s what to expect during the year ahead. Mobility Continues to Dominate Whether a …

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The Changing Role of the CMO in the Building Products Industry

CMOs Roles are Evolving at a Rapid Pace – Make Sure You’re Ready   “We’re all working in beta.” – Kathy Button Bell, CMO, Emerson Chances are, as a building products CMO, you’re feeling overwhelmed. In fact, 34% of CMOS are overwhelmed by the fast pace of change. What’s more: 97% expect the pace of …

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